Brands Academy, one of India’s top brand management and consulting firms, organized the Indian edition of World Travel Brands in New Delhi, India, to honor India’s top brands, brilliant individuals and innovative companies from Tourism sector which have displayed commendable brilliance in customer service and established imaginative tactics to create an unassialable brand for themselves. Mr. Prahlad Kakar, one of India’s prominent ad film director and legend in the world of branding, was the guest of honour at the gala ceremony. Mr. Kakar distributed the esteemed awards to the final winners, making sure that it was an exceptionally energetic night in his flamboyant manner. Primarily based on market research and opinion surveys conducted by BIG Research, one of the major market research firms in India, the Indian World Travel Brands included popular brand names like Radisson Blu, Indian Hotels Company Limited (Vivanta By Taj), The Leela Kovalam Beach, Hyatt Regency, Meluha-The Fern, Royal Tulip, Wyndham Grand, Air India, Thomas Cook, Amadeus (Bird Group), Sterling Holiday Resorts, Oakwood Serviced Apartments, Moti Mahal Delux, Yo!China, CarzOnRent, Sagar Ratna, Nexus Travel Solutions, Chefs@Work, The Grand Dragon Ladakh, Vijayshree Heritage Village, Spice Court, Shanti Boutique Hotels, Underdoggs Sports Bar & Grill, Vasundhara Sarovar Premiere, Awke-nox, Viva Voyages, Paintball Sports, The Metropolitan Hotel & Spa, Chi Kitchen & Bar, Kai Asia (The Gateway Hotel, Vadodara) and Ranjit’s SVAASA Heritage Boutique Spa Haveli.
World Travel brands India 2012 Ceremony
As stated by, Mr. Rishu Monga, Chief Executive Officer, World Travel Brands, “We’re extremely excited seeing the fantastic response that our concept, World Travel Brands has been given in this country! If its dramatically rising level of popularity is any indication, I am confident that World Travel Brands will soon emerge as the most coveted travel awards that offer awesome worldwide recognition to the top players who are altering the traditional ways of the global travel industry.”
The World Travel Brands gala ceremony was conducted at Hotel Radisson Blu, Dwarka, New Delhi, one of the best upcoming 5-star hotels in India. Key decision makers from India’s very best hotels, airlines, restaurants, travel agencies, tour and cruise operators, spas and salons, travel media, and the suppliers to these industries gathered together to celebrate the success of the best performers. Adding to the celebrity quotient of the ceremony was Anaida, legendary Pop Singer from the late 90’s who is more popularly known as the ‘Oova Oova Girl’. The glittering ceremony was punctuated with fabulous dance performances by Goa based Yogi’s Angels, one of India’s most recognized western dance groups.
According to Mr. Prahlad Kakar, “The travel & tourism industry is probably one of the cornerstones of the Indian economy as it not only generates vast revenues for our country but also creates employment for millions of people. World Travel Brands has brought the leaders in Indian Travel industry together onto an remarkable platform. This exceptional concept introduced by Brands Academy will definitely encourage others in the industry to do even better in the times to come!”
The Indian World Travel Brands were decided on the basis of the market research study commissioned by Brands Academy and executed by BIG Research over twelve months with over 100 field executives who surveyed a large number of properties across the country as ‘mystery guests’. To confirm the data compiled in the market research study, BIG Research then carried out the opinion surveys amongst the end consumers including tour operators, travel agencies, leisure & business travelers, suppliers, industry experts and travel media to determine recognition and awareness about the participating brands.
“The primary objective of this huge exercise is to motivate the participating brands to share their success and motivate others in the industry on how they can ensure improvement and growth, while constantly aiming for brilliance in their sphere of operations. World Travel Brands Awards are based on thorough analysis of the participating brands, their service quality and the perception amongst end consumers and a number of other criteria,” added Mr. Monga.
The principal reasons to carry out this research were to determine, acknowledge and give deserving recognition to the dedication to brilliance, innovative strategies and exemplary results achieved by the winning brands that lead to their outstanding performance and to emphasise the vital role that their commitment to customer satisfaction plays in making certain their overall success considering the incredibly competitive and ever changing scenario in the tourism sector.
World Travel Brands: Background Information
World Travel Brands is a exclusive status presented to brands, companies and products belonging to Hospitality sector as an special honor as an acknowledgement to their efforts towards promoting excellence in their business. World Travel Brands celebrates the popularity of highly effective brands, extraordinary individuals & imaginative businesses from Hospitality sector that have achieved perfection in customer service and formulated imaginative strategies to establish an unmatched persona for them. It is a concept introduced and being implemented across various nations around the world by Brands Academy, finest brand management advosiries in Asia. For further details, please visit the official website of World Travel Brands Awards.
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